Sofia Dourvari hits the Catwalk at London Fashion Week 2013

A Manchester based fashion designer has secured an exclusive catwalk show at London Fashion Week 2013 Off Schedule events.

Sofia Dourvari (the new brand name for Sofia Couture) will showcase her dazzling new womenswear lines for A/W ’13-14 on 15^th September 2013, previewing 15 pieces.

She will also be exhibiting at the event on both 14^th and 15^th September 2013, highlighting her brand new lines and a selection of principal pieces from previous collections.

The designer behind the luxury womenswear brand is Sofia Dourvari, age 30, originally from Athens, Greece. Many of the designs hark back to the designer’s Greek roots with inspiration taken from Greek architecture and flowing lines inspired by the sea and wind.

The Sofia Dourvari collection will consist of black and white leather ensembles, cocktail dresses and statement pieces all showcasing her signature elements: fishtails, ruffles and gathers, structured and elegant flowing dresses, low scoops, and geometric shapes.

Colour is a central theme to the show with graceful, feminine pieces including black, bright red, gold and silver garment details in luxurious fabrics, metallics, faux leather, duchess satin, taffeta, crystal organza and chiffon.

She officially launched the high-end, luxury range of women’s clothing back in 2011 and has already hosted and participated in several successful and acclaimed fashion shows.

Sofia says: “It is a fantastic honour for me to feature the Sofia Dourvari collection at London Fashion Week’s Off Schedule Shows. This is my first London show and I’m hoping to build on the success of my previous fashion shows in Manchester and Birmingham. They were all well-attended with many positive reviews from fashion bloggers, websites and wider regional and national press.”

She added: “Fashion and design have always been my passions and my philosophy is to create elegant feminine designs that are creative, unusual and suitable for a wide range of occasions, from parties, galas and events, to weddings and formal dinners and even for the office. I like to create timeless designs suitable for ladies of any age, in both classic, practical shapes, in either pencil or skater-style, as well as dramatic floor-length gowns.”

The up and coming designer has lived and worked in Manchester for ten years and she is looking to break into the vibrant UK fashion community. Sofia studied Fashion Design at Salford University then went on to complete a Masters in Textiles Technology at the University of Manchester. During her studies, she won the Best Designer Award in the International Student Festival (2007).

Sofia is keen to secure listings in retail outlets and online so is happy to receive enquiries from store owners, womenswear buyers and fashion websites.

All items are bespoke and Sofia Dourvari offers an alterations service on all garments, making them truly customised and unique to the wearer.

London Fashion Week ’13 Off Schedule shows will take place on 14^th and 15^th September at the Grand Connaught Rooms, 61-65 Great Queen Street, Covent Garden, WC2B 5DA.

The shows are organised by Fashion’s Finest, a platform for new and established designers to showcase their ranges.

For more details on the London Fashion Week 2013 Off Schedule shows and to purchase tickets visit:

http://fashionsfinest.com/events-tickets/fashion-week-shows

For more information on Sofia Dourvari, visit www.sofiadourvari.com or email Sofia directly on info@sofiadourvari.com.

Facebook: https://www.facebook.com/SDourvari
Twitter: @Sofiadourvari

ENDS

Notes to editors:

Sofia Dourvari was previously known as Sofia Couture.

Fashions Finest offers a platform for all UK and international new and established designers and is renowned for discovering new talent and giving opportunities to those that would not normally be able to afford to participate at London Fashion Week.  The shows attract over 3000 press, buyers and fashionistas who want to see the new trends that are being developed by the designers that Fashions Finest features.

For press enquiries please contact:

PR Consultant: Francesca Gaffey
Email: press@sofiadourvari.com
Tel: 07506 549 071