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Showing posts with label Advertising & Promotion. Show all posts
Showing posts with label Advertising & Promotion. Show all posts

Wednesday, 27 August 2014

Kit Harington for Jimmy Choo Autumn/Winter 2014 Campaign


Luxury footwear brand Jimmy Choo recently unveiled an exciting Autumn/Winter 2014 campaign starring British Game of Thrones actor, Kit Harington.

Immaculately photographed by Peter Lindbergh in Los Angeles, the campaign images were carefully captured at a private home designed by the late American architect, John Lautner. Known for his progressive engineering and space-age creative flair, there really couldn’t have been a more appropriate setting for Jimmy Choo’s latest luxury effort.


Now I must admit, I'm a huge fan of a celebrity fashion campaign or two, so when I heard the news that Kit Harington would be starring, naturally I was stoked. Kit, who is most famous for his role as Jon Snow in HBO’s critically acclaimed Game of Thrones series, models a series of fresh designer products, including eyewear, footwear and accessories. I love the fact that actors like to elude their talent on projects of all nature, and who better to have starring in a global campaign than a man who has it all. Kit is somebody who can act as well as look the part, both of which are certainly portrayed throughout his dramatic advertorial imagery.


This slick new campaign tells a story of the British actor and a female model in a love affair, with a modern backdrop intertwined with luxurious fashion pieces. Both the campaign video and striking images showcase the new men’s Autumn/Winter collection in an edgy light, as well as introducing Kit as the new face of Jimmy Choo’s first fragrance for men, Jimmy Choo MAN. And if that wasn’t enough to appeal to your senses, the Carrera by Jimmy Choo sunglasses capsule collection is also highlighted.


Lindbergh’s imagery captures the electric atmosphere of some intense romantic emotions, while Kit’s masculinity and sensuality seduce throughout.

Sandra Choi, Creative Director at Jimmy Choo expressed her thoughts on the outcome of her latest fashion campaign:

“Kit was the perfect choice for the campaign – he has an innate confidence and projects a playfully rebellious nature. He has an overtly masculine style that feels effortlessly cool and a great sense of humour. Beneath that intensity he is a true gentleman. Peter Lindbergh perfectly captured the spirit of the Jimmy Choo man.”

Set to appear in September issues of high fashion publications across the globe, the Autumn/Winter campaign is accompanied by an exclusive behind the scenes interview with Kit Harington himself. This can be viewed on Youtube here.



Note: All images not taken by me.

Tuesday, 29 April 2014

Beyonce “Pretty Hurts”


Never a lady to shy away from starring in a controversial music video or two, Beyonce is back on top form with the newest track taken from her Visual album. “Pretty Hurts” is a powerful ballad which Bey sings beautifully, but the video definitely reveals her vulnerable side. 

Mrs. Carter’s character, Miss 3rd War portrays the fast-paced ups and downs of beauty pageantry, showing off her first class acting skills in the process. Directed by Melina Matsoukas, the American director wanted to be able to capture what life is often like for young women, and how toxic beauty pageants can be. 

In light of her latest video, Beyonce has also recently launched a campaign entitled #WhatIsPretty. This campaign is inspiring for female fans in particular as it encourages them to upload either a photo or a video of themselves onto Instagram, to promote what the word ‘pretty’ means on a personal note.  



Monday, 27 January 2014

The Shoe Queen: SJP Launches Her Own Shoe Collection



Yes, you heard it here first. The lovely Sarah Jessica Parker is finally launching what Sex and the City fans have been wanting since the show first became popular in the 90's... a fashionable range of shoes designed by Carrie Bradshaw herself! ;)  I have always been a huge S.A.T.C fan along with my two sisters who I cannot wait to enlighten with the exciting news.

SJP is a celebrity who is synonymous for her passion for expensive shoes, in particular, anything Manolo Blahnik. So it was only a matter of time before she would be teaming up with this luxury footwear brand to create a spectacular new collection.


Sarah quoted in a recent Daily Mail article that "there's nothing sexy about not being able to walk." A statement I and I'm sure many other ladies can appreciate. This is why she wanted her range to be stylish but wearable. Sex and the City fans along with serial fashion lovers can look forward to seeing pumps, flats, booties and t-straps in a collection that promises to be timeless.

The exclusive 'SJP Collection' will debut on February 28th and will be sold in Nordstrom stores all across the U.S. as well as online. (Good news for those who don't live in America!) I for one cannot wait to scour the net to see her first shoe line for myself.










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