Never a lady to shy away
from starring in a controversial music video or two, Beyonce is back on top form with
the newest track taken from her Visual album. “Pretty Hurts” is a
powerful ballad which Bey sings beautifully, but the video definitely reveals
her vulnerable side.
Mrs. Carter’s character, Miss 3rd War portrays
the fast-paced ups and downs of beauty pageantry, showing off her first class acting
skills in the process. Directed by Melina Matsoukas, the American director wanted
to be able to capture what life is often like for young women, and how toxic
beauty pageants can be.
In light of her latest video, Beyonce has also recently
launched a campaign entitled #WhatIsPretty. This
campaign is inspiring for female fans in particular as it encourages them to
upload either a photo or a video of themselves onto Instagram, to promote what
the word ‘pretty’ means on a personal note.
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