Never a lady to shy away from starring in a controversial music video or two, Beyonce is back on top form with the newest track taken from her Visual album. “Pretty Hurts” is a powerful ballad which Bey sings beautifully, but the video definitely reveals her vulnerable side.
Mrs. Carter’s character, Miss 3rd War portrays the fast-paced ups and downs of beauty pageantry, showing off her first class acting skills in the process. Directed by Melina Matsoukas, the American director wanted to be able to capture what life is often like for young women, and how toxic beauty pageants can be.
In light of her latest video, Beyonce has also recently launched a campaign entitled #WhatIsPretty. This campaign is inspiring for female fans in particular as it encourages them to upload either a photo or a video of themselves onto Instagram, to promote what the word ‘pretty’ means on a personal note.